Hololive Production

hololive production (ホロライブプロダクション) is a Japanese VTuber management and entertainment brand operated by COVER Corporation, a company founded in June 2016. The production includes the talent groups hololive and HOLOSTARS, with affiliated talents active across Japan, Indonesia, and English-speaking markets, while COVER develops streaming, concerts, events, merchandising, licensing, and collaboration businesses around its virtual creators. Rather than functioning as a single physical-goods manufacturer, hololive production acts as the central IP and official merchandise brand, producing original goods directly while also licensing specialist companies to create figures, plushies, cards, apparel, collectibles, and other products.

The hololive production merchandise ecosystem covers everything from premium scale figures and Nendoroids to official plush brands, acrylic stands, trading cards, apparel, music releases, concert goods, lifestyle products, birthday sets, and collaboration collectibles. COVER’s official shop currently organizes merchandise across categories including plushies, stationery, figurines, card games and card supplies, apparel and fashion accessories, lifestyle goods, tapestries, voice packs, and CD/LP/Blu-ray products. Because products may be regular releases, limited preorders, event exclusives, licensed collaborations, arcade prizes, or made-to-order anniversary goods, pricing and availability vary significantly by product type and release status.

Popular Hololive Production merchandise types

hololive production merchandise ranges from small character goods to premium display figures and production-wide collector releases:

• Scale Figures: Licensed Japanese manufacturers produce detailed 1/7 and other scale figures based on talent main visuals, alternate costumes, anniversary artwork, maid outfits, shrine-maiden designs, stage costumes, and original illustrations. Kotobukiya alone has released figures for talents including Minato Aqua, Nakiri Ayame, Yuzuki Choco, and Oozora Subaru.
• Nendoroid Figures: Good Smile Company maintains a dedicated hololive production catalog covering Nendoroids of talents from several generations and international branches. These compact articulated figures commonly include alternate expressions, mascots, foods, weapons, gaming accessories, or props connected directly to each talent’s streams and fan culture.
• figma Action Figures: Max Factory produces poseable figures of selected hololive talents, offering more realistic proportions and extensive articulation for performance, gaming, weapon, and character-specific poses.
• Prize Figures: Bandai Spirits’ Banpresto line includes the hololive IF -Relax time- series, which presents talents in relaxed or casual poses rather than formal stage displays. The lineup has continued with characters such as Oozora Subaru, Shirogane Noel, Amane Kanata, AZKi, Yukihana Lamy, and Todoroki Hajime.
• Other Prize & Amusement Collectibles: FuRyu also works with hololive production on amusement and character-goods projects, including support for major Gen 3 events and expanding prize-related merchandise programs.
• hololive friends with u Plushies: COVER describes hololive friends with u as its first official hololive production goods brand. The line provides coordinated seated plushies across Japanese, Indonesian, English, DEV_IS, former talent, and alternate-costume designs.
• hololive friends to Go: Smaller portable versions of selected talents offer a more compact plush format for travel, bags, desk displays, and collectors with limited shelf space.
• hololive friends Meets: COVER uses this plush sub-line for cross-IP costume collaborations, allowing talents to appear in recognizable outside-franchise designs such as Minion costumes.
• Acrylic Stands: One of the widest product categories, acrylic stands reproduce default outfits, casualwear, birthdays, anniversaries, concert costumes, seasonal art, store exclusives, and collaboration visuals.
• Acrylic Panels & Dioramas: Larger acrylic formats preserve more of the original illustration and are frequently used for premium birthday, concert, unit, and artist-collaboration artwork.
• Can Badges: Random and fixed badges are common across concerts, pop-up stores, birthday sets, anniversaries, agency-wide events, and collaboration campaigns.
• Keychains & Mascot Goods: Acrylic charms, rubber mascots, plush keychains, fan mascots, and talent companions allow collectors to build smaller displays around one Oshi or an entire generation.
• Trading Cards: The hololive OFFICIAL CARD GAME provides a dedicated collectible and competitive card ecosystem with booster products, decks, promotional cards, binders, deck cases, sleeves, and organized play in Japanese and English markets.
• Card Accessories: Official hOCG binders, deck cases, sleeves, and other supplies allow collectors to build complete character- or group-themed card setups.
• Apparel: T-shirts, hoodies, jerseys, jackets, caps, socks, and other wearable goods may use full character illustrations or subtler fan symbols, unit logos, mascots, and concert branding.
• Lifestyle Goods: Mugs, bottles, towels, blankets, cushions, bags, desk goods, household items, and other practical products extend hololive character design beyond traditional display merchandise. COVER explicitly includes lifestyle goods among its official-shop categories.
• Voice Packs: Digital voice products are a distinctive part of hololive production merchandising and may be tied to birthdays, seasons, situations, individual talents, or themed group projects.
• Music CDs, LPs & Blu-rays: Talents with strong music careers generate physical albums, singles, concert recordings, vinyl records, and Blu-rays alongside character and performance artwork.
• Concert Merchandise: hololive fes., solo concerts, generation lives, international concerts, and music-unit performances generate penlights, towels, shirts, acrylics, badges, posters, and commemorative goods.
• Birthday Merchandise: COVER regularly produces made-to-order birthday collections with newly commissioned artwork and combinations of display, apparel, fabric, lifestyle, and voice products.
• Debut Anniversary Goods: Individual anniversaries and group milestones create separate yearly merchandise waves with new illustrations, alternate outfits, commemorative logos, and bonuses.
• Event & Expo Goods: hololive SUPER EXPO, hololive fes., overseas conventions, pop-up shops, fan events, and special exhibitions produce event-specific merchandise and illustrations.
• Official Shop Exclusives: COVER operates physical hololive production official-shop locations in addition to e-commerce. The Harajuku store opened on April 24, 2026 with new original merchandise, store-specific products, licensed goods, and special character visuals.

Hololive Production talent lineup

The merchandise catalog spans multiple branches and talent groups rather than one fixed anime cast:

• hololive Japan: The Japanese female-talent roster includes Gen 0, Gen 1, Gen 2, hololive GAMERS, Gen 3, Gen 4, Gen 5, and Secret Society holoX, with figures and merchandise featuring talents such as Tokino Sora, Sakura Miko, Hoshimachi Suisei, Shirakami Fubuki, Usada Pekora, Houshou Marine, Nekomata Okayu, Inugami Korone, Tokoyami Towa, Shishiro Botan, and Hakui Koyori.
• hololive Indonesia: Talents include Ayunda Risu, Moona Hoshinova, Airani Iofifteen, Kureiji Ollie, Anya Melfissa, Pavolia Reine, Vestia Zeta, Kaela Kovalskia, and Kobo Kanaeru. Their merchandise increasingly appears in regular official-shop product lines as well as international event collections.
• hololive English: The official talent catalog includes members associated with Myth, Promise, Advent, and Justice, such as Mori Calliope, Takanashi Kiara, Ninomae Ina’nis, IRyS, Ouro Kronii, Hakos Baelz, Shiori Novella, Koseki Bijou, Fuwawa Abyssgard, Mococo Abyssgard, Elizabeth Rose Bloodflame, Gigi Murin, Cecilia Immergreen, and Raora Panthera.
• hololive DEV_IS: ReGLOSS and FLOW GLOW expand the production with music- and performance-focused talent groups including Otonose Kanade, Ichijou Ririka, Juufuutei Raden, Todoroki Hajime, Isaki Riona, Koganei Niko, Mizumiya Su, Rindo Chihaya, and Kikirara Vivi.
• HOLOSTARS: hololive production as a parent brand also includes HOLOSTARS and HOLOSTARS English, meaning production-wide merchandise can extend beyond the female hololive roster. COVER officially defines hololive production as the management group containing both hololive and HOLOSTARS.
• Alumni & Affiliate Collectibles: Older official merchandise from graduated or affiliated talents remains part of hololive production collecting history. The current official talent directory separately identifies Alum and Affiliate status where applicable.

Hot Hololive Production product lines, collaborations & themes

• hololive friends: COVER’s dedicated official plush ecosystem is one of the most consistent product lines for collectors seeking a coordinated multi-talent display. The main with u catalog currently covers more than 100 product listings.
• hololive OFFICIAL CARD GAME: The dedicated TCG turns talent artwork, songs, fan culture, and hololive performance themes into playable and collectible cards, with an official English edition and Bushiroad-supported tournament framework.
• hololive SUPER EXPO & hololive fes.: Production-wide annual events bring together talents, concerts, figures, exhibition content, original artwork, merchandise, and licensed partner booths.
• Bright Parade: Shared stage and costume themes allow collectors to build visually coordinated displays across generations. Bandai’s Bright Parade capsule-mascot series, for example, divides multiple talents into coordinated waves.
• Birthday & Anniversary Artwork: Each talent can generate new annual visuals independently, making hololive production unusually strong for collectors who enjoy alternate costumes and year-specific releases.
• Generation Merchandise: Gen 0, GAMERS, hololive Fantasy/Gen 3, holoX, Myth, Advent, Justice, ReGLOSS, FLOW GLOW, and other groups support matching goods and complete-generation displays.
• Unit Merchandise: Music and friendship units such as miComet, SorAZ, OKFAMS, and other recurring combinations can receive coordinated merchandise separate from generation goods.
• Concert Costumes: Idol outfits, parade costumes, solo-live designs, and special stage uniforms provide a major source of alternate figure, card, acrylic, and plush designs.
• Casual Outfit Releases: Merchandise increasingly explores everyday outfits, hoodies, school-inspired clothing, maid costumes, streetwear, and other character styles beyond default Live2D designs.
• Harajuku Store Artwork: The permanent Harajuku shop launched with exclusive fashion-focused visuals for talents from Japanese, Indonesian, English, and DEV_IS branches, creating a store-specific merchandise theme.
• BE@RBRICK Collaboration: MEDICOM TOY produced limited hololive × BE@RBRICK figures featuring Hoshimachi Suisei and Houshou Marine in 100% and 400% formats.
• OMOCAT Collections: hololive English has collaborated with OMOCAT on apparel and character goods covering multiple generations, including Advent.
• Game Collaborations: hololive production talent IP regularly appears in licensed collaborations with games and entertainment properties, expanding the merchandise catalog beyond COVER’s own products.
• International Pop-Up Collections: COVER continues to develop regional merchandise programs in Asia, North America, and other markets, including 2026 collaborations and pop-up events.

Key selling points of Hololive Production merchandise

• Large Character Catalog: More than 80 affiliated talents across multiple languages and regions provide collectors with a much broader range of personalities and visual designs than a conventional single-series character cast.
• Strong Oshi-Based Collecting: Buyers can focus on one favorite talent, one generation, one branch, one music unit, or the entire production.
• Frequent New Artwork: Birthdays, anniversaries, concerts, collaborations, and seasonal campaigns repeatedly introduce new official illustrations and costumes.
• Multiple Price Tiers: The same talent may be available as an affordable badge or acrylic stand, a regular plush, an arcade prize, a Nendoroid, or a high-end scale figure.
• Direct Official Merchandise: COVER plans and sells official VTuber goods through its own online shop, event venues, and physical retail locations.
• Licensed Specialist Products: Collectors can also access figures and goods produced by established Japanese hobby companies whose expertise differs by product category.
• Music & Character Integration: Figures and acrylic goods coexist with albums, concerts, voice packs, and trading cards, allowing a collection to represent both the talent’s visual character and performing career.
• Japan-Exclusive & Event Goods: Japanese events, pop-up shops, retailer campaigns, and domestic figure releases create products that can be difficult to obtain through ordinary overseas distribution.
• Regular Plush Lines: Unlike one-off birthday plushies, the hololive friends brand provides a more standardized collection format and includes regular products that may be rerun.
• Collector Continuity: Long-running talents can accumulate many years of costume, birthday, concert, and figure history, giving collectors multiple eras to explore.

Licensed manufacturers & merchandise partners

hololive production should not be confused with these physical manufacturers. COVER owns and operates the brand and licenses individual merchandise projects to specialist partners.

• COVER Corporation: The central operator, IP manager, merchandise planner, official-shop operator, event producer, and licensor behind hololive production. COVER’s business explicitly includes merchandise planning and sales as well as collaboration products with external companies.
• Good Smile Company: One of the largest hololive figure partners, with a dedicated catalog spanning Nendoroids, figma-distributed products, POP UP PARADE, scale figures, and related collectibles.
• Max Factory: Particularly important for figma action figures and selected premium scale products featuring hololive talents.
• Kotobukiya: Produces detailed pre-painted scale figures of hololive talents, including 1/7 releases and alternate-costume editions. Its current hololive production catalog extends into 2026.
• Bandai Spirits / Banpresto: Produces the popular hololive IF -Relax time- prize-figure series and other amusement products.
• Bandai Namco: Produces capsule merchandise and event-linked collectibles such as Bright Parade rubber mascots and miniature hololive fes. penlight charms.
• FuRyu: Works with hololive production on prize, figure, event, and amusement merchandise projects.
• MEDICOM TOY: Manufacturer behind the official hololive × BE@RBRICK collaboration.
• Bushiroad: A major operating and organized-play partner for the hololive OFFICIAL CARD GAME ecosystem, including English tournament support.
• OMOCAT: Apparel and lifestyle partner for several hololive English collections.

Quality & craftsmanship

Because hololive production merchandise is made by many different licensed partners, quality should be evaluated according to the specific manufacturer and product format rather than assuming that all hololive goods use identical construction.

• Scale Figure Sculpting: Premium PVC figures need to reproduce the talent’s original illustrator design, including complex hairstyles, animal ears, horns, wings, weapons, layered clothing, and mascot companions. Kotobukiya’s Yuzuki Choco figure, for example, uses carefully sculpted frills, horns, wings, gradient hair paint, and transparent parts.
• Character Illustrator Accuracy: Many talents have highly distinctive designs from individual illustrators, making fidelity to the original visual more important than adherence to a universal anime model sheet.
• Nendoroid Accessories: Good Smile products frequently include props tied directly to a talent’s fan culture, streams, food preferences, jokes, weapons, or mascots, increasing character-specific display value.
• figma Articulation: Max Factory figures use movable joints and character accessories to support gaming, concert, action, and everyday poses.
• Prize Figure Construction: Banpresto releases generally use fixed poses and simpler packaging than high-end retail scales, but larger character dimensions can make them attractive display pieces at a more accessible tier.
• Plush Embroidery: hololive friends plushies rely heavily on clean facial embroidery, simplified costume color placement, recognizable hairstyles, animal ears, horns, and mascot features. The regular line uses polyester-based construction.
• Plush Line Consistency: Coordinated body proportions across hololive friends products make multi-character displays look more uniform even when the original talent designs are highly different.
• Acrylic Printing: Official acrylic goods should reproduce newly commissioned artwork with clean cuts, sharp color output, and secure display bases.
• Card Production: hololive OFFICIAL CARD GAME products can include standard cards, foil treatments, parallel illustrations, and promotional versions, so collectors should verify card number, language, rarity, and release source.
• Apparel Quality: Licensed apparel may vary from simple printed tees to heavier outerwear and fashion collaborations. Buyers should check material specifications and size charts for the individual manufacturer.
• Music Packaging: Albums and concert Blu-rays may include booklets, slipcases, cards, photo inserts, or retailer bonuses that form part of the collectible package.
• Made-to-Order Goods: Birthday and anniversary products often have fixed preorder windows rather than continuous production, making completeness and condition important after the official sale period ends.
• Regular vs. Limited Products: Regular goods such as some hololive friends plushies may receive reruns, while event, birthday, collaboration, and special-store products can have much narrower availability.
• Packaging Condition: Figure boxes, acrylic packaging, card boxes, concert sets, and collector bundles may all contribute to display value, particularly for discontinued or event-exclusive products.
• Authenticity Checks: Buyers should verify the © COVER copyright line, official talent or group branding, product manufacturer, JAN code where applicable, packaging artwork, official-shop or licensed-retailer provenance, and included components.

Buying considerations for Hololive Production collectors

• Check the Actual Manufacturer: “hololive production” identifies the IP and brand, but the physical figure or accessory may be manufactured by Good Smile Company, Kotobukiya, Bandai Spirits, FuRyu, MEDICOM TOY, or another licensed company.
• Check Talent Status: Active, affiliate, alum, and retired talent categories are separately identified on the official talent directory, which may matter when researching older merchandise.
• Confirm Product Region: Japanese, Indonesian, English, and overseas-event merchandise may use different stores, currencies, bonuses, and order periods.
• Check Preorder Windows: Birthday, anniversary, and concert products may not become regular inventory after their original order period.
• Distinguish Regular Plushies: Products in the hololive friends regular line may be more likely to receive reruns than one-time event or birthday items.
• Check Figure Scale: Nendoroid, figma, prize, POP UP PARADE, 1/7 scale, 1/4 scale, and BE@RBRICK products have substantially different dimensions and display requirements.
• Verify Card Language: hololive OFFICIAL CARD GAME exists in Japanese and English editions; collectors should check card language and regional product information before purchasing.
• Review Included Bonuses: Manufacturer-store bonuses, birthday set bonuses, event cards, acrylic extras, alternate faces, and preorder parts may be separate from the standard product.
• Plan Around an Oshi or Group: Collecting one talent, one generation, one branch, or one plush/figure line can make the very large hololive product catalog easier to organize.

Japan Figure offers collectors worldwide access to authentic Japanese hololive production merchandise sourced directly from Japan. Explore premium scale figures, Nendoroids, figma, prize figures, hololive friends plushies, acrylic stands, hololive OFFICIAL CARD GAME products, apparel, music releases, concert merchandise, birthday and anniversary sets, licensed collaborations, and Japan-exclusive items when available. With new releases, rereleases, limited editions, and official collaborations continually added across hololive, hololive Indonesia, hololive English, and hololive DEV_IS, shop Hololive Production collectibles at Japan Figure to build a display around your favorite Oshi, generation, product line, or virtual-idol group.