AMUFUN is the official online shop for AMUSE Co., Ltd., a Japanese company founded in 1990 specializing in plush toys, mascot characters, and kawaii merchandise. Famous for creating heartwarming and adorable characters, AMUFUN brings fans a wide range of Amuse stuffed animals, plush toys, and mascot-themed merchandise.
Known for its commitment to spreading joy and “kawaii” culture worldwide, AMUFUN offers collectibles ranging from affordable small plushes under $20 to premium large plushies priced $50–$100+, making them perfect for both casual fans and serious collectors
Amufun Merchandise
Fans of Japanese kawaii culture can explore a wide range of Amufun plush and collectible figures, perfect for adding charm to any room or collection. From small keychains to large cuddly plushes, there’s a figure for every fan and every style of display.
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Standard Plush Figures: Soft, cuddly toys of various animals and characters like cats, dogs, birds, otters, frogs, and seals, priced $15–$50.
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Mini Figures & Keychains: Small plush keychains and collectible mini-figures, perfect for bags, desks, or display, priced $8–$25.
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Special Series Plush: Limited or themed plushes from popular series like Higemanju, Mameshiba Sankyoudai, Fuku-Fuku, Poteusa Loppy, offering multiple colors and unique designs. Prices range $20–$60 depending on size and rarity.
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Dinosaur & Mythical Plush: Unique collections like Kyouryu Jidai (Dinosaurs) and Tsuchineko (mythical long-bodied cats), crafted with intricate details and fun designs.
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Collaboration & Event Editions: Seasonal or special edition plushes tied to events, videos, or campaigns, often limited in quantity and priced higher.
Popular AMUFUN series & mascot lines
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Higemanju: Playful cat mascots in multiple colors and styles, including popular tricolor Me-sama and black cat Kuromame.
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Mameshiba Sankyoudai: Three Shiba Inu brothers with a variety of plushes, apparel, and accessories.
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Fuku-Fuku: Bird-themed plushes inspired by the Shima-enaga tit from Hokkaido, including small plushes and neck pillows.
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Poteusa Loppy: Bunny mascots like Siloppy with soft, floppy ears, available in plush, T-shirts, towels, and keychains.
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Kawauso Usoyan: Cute otter mascot with fun accessories and plush toys.
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Coroham Coron: Lazy hamster mascot, with plushes and small merchandise for cozy displays.
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Alpacasso: Fluffy alpacas in white and pink, perfect for cuddly collections.
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Kyouryu Jidai: Dinosaur plush collection featuring T-Rex, Triceratops, Velociraptor, and more.
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Tsuchineko: Mythical long-bodied cat plushes, playful and charming for display.
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Bull Bull Boo!: French bulldog plushes and small collectibles with funny expressions.
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Puchimaru: Small animal plush keychains including bears, capybaras, koalas, birds, and even beetles.
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Chokon to Kitsune: Little fox plushes and bag charms inspired by Japanese kitsune.
AMUFUN plushes are crafted with soft, high-quality materials to ensure durability and comfort. From mini keychains to full-size plushes, each item is carefully stitched, with attention to color accuracy, facial expressions, and design details that capture the charm and personality of each mascot
Japan Figure brings you authentic AMUFUN plush toys, mini figures, and merchandise, including rare, limited, and newly released mascots. With worldwide shipping, you can expand your collection and bring home your favorite kawaii characters today!
