Shirakami Fubuki

Shirakami Fubuki (白上フブキ) is a Japanese VTuber from COVER Corporation’s hololive production, belonging to both hololive 1st Generation and hololive GAMERS. She made her debut stream on June 1, 2018, with her official character design illustrated by Nagishiro Mito. Known for her white hair, fox ears, fluffy tail, energetic otaku personality, gaming streams, music, and signature “friend” culture, Fubuki has become one of hololive’s longest-running and most recognizable talents. Her merchandise spans figures, plushies, acrylic goods, trading cards, apparel, music releases, birthday sets, concert products, and limited Japanese collaborations.

Shirakami Fubuki collectibles draw from her original white-fox design, hololive GAMERS identity, alternate costumes, concert outfits, anniversaries, mascot characters, songs, and collaborations with other hololive talents. Her official profile also connects her with mascots such as Oruyanke, Fubu-chun, Miteiru, and Fubzilla, while group relationships with Ookami Mio, Nekomata Okayu, Inugami Korone, and other members frequently inspire matching merchandise. Because many Fubuki products are produced as limited preorders, event releases, arcade prizes, or birthday goods, prices can vary significantly according to product format, release year, condition, exclusivity, and availability.

Popular Shirakami Fubuki merchandise types

Shirakami Fubuki has a broad merchandise catalog ranging from compact character goods to articulated figures and large-scale collector displays:

• Nendoroid Figures: Good Smile Company’s original Shirakami Fubuki Nendoroid is an approximately 100 mm articulated figure featuring multiple expressions and character-specific parts such as Fubu-chun, Oruyanke, corn, tea, movable fox ears, and her tail. The figure was originally released in 2022 and later rereleased in 2023.
• Parade Dress Nendoroid: The newer Parade Dress Outfit Ver. recreates Fubuki in a more formal idol-style costume and includes smiling, winking, and troubled faces together with a hat, glasses, teacup, saucer, and Miteiru. It released in February 2026.
• figma Action Figures: Max Factory’s figma Shirakami Fubuki is an approximately 145 mm articulated figure designed for more dynamic poses. Accessories include a portable game device, Sukonbu, Oruyanke, alternate fox ears, and several expression parts.
• POP UP PARADE Figures: Good Smile Company released a fixed-pose POP UP PARADE Shirakami Fubuki standing approximately 170 mm tall, providing a simpler display option between small Nendoroids and premium scale figures.
• HELLO! GOOD SMILE Figures: Fubuki has also appeared in Good Smile Company’s compact HELLO! GOOD SMILE line, which uses simplified proportions and a small articulated neck for easy desk displays.
• Scale Figures: Official projects include Shirakami Fubuki: Date Style Casual Outfit Ver., a 1/7-scale figure built around a more relaxed everyday look rather than her default streaming costume. The figure has been officially showcased by Good Smile Company and offered through the hololive production shop.
• Prize Figures: Bandai Spirits’ Banpresto line has produced hololive IF -Relax time- Shirakami Fubuki, a figure concept centered on natural, off-duty character moments rather than a formal idol pose.
• Noodle Stopper Figures: FuRyu has expanded hololive into its Noodle Stopper Figure line, which uses seated figures designed for shelf edges and compact displays. Shirakami Fubuki is included among FuRyu’s recent hololive figure and prize projects.
• Mini & Deformed Figures: Smaller chibi and mascot-style figures are useful for collectors who want Fubuki represented on crowded shelves without the space requirements of a full scale figure.
• Plush Toys: Fubuki has several official plush formats, including the hololive friends with u line, smaller hololive friends to Go versions, and collaboration plush products.
• hololive friends with u: COVER’s official plush brand translates Fubuki into a soft seated mascot-style character designed to coordinate with other hololive talents.
• hololive friends to Go: A smaller, easier-to-carry version of the official hololive friends format gives collectors another option for travel displays, bags, and compact shelving.
• hololive friends Meets: Special “Meets” collaboration products pair official hololive friends plush characters with outside IP. Fubuki was featured with a Minion design in this line.
• Puppet Plushies: FuRyu has also produced Shirakami Fubuki puppet plush merchandise through its Japanese prize and hololive programs.
• Acrylic Stands: Acrylic stands are one of the most common Fubuki merchandise formats and feature birthday visuals, anniversary outfits, casualwear, concert costumes, seasonal themes, unit artwork, and collaboration illustrations.
• Acrylic Diorama Stands: Good Smile Company’s Nendoroid Plus products include illustration-based acrylic dioramas, such as the Shirakami Fubuki Formal Outfit Ver., allowing collectors to display official costume artwork without purchasing another three-dimensional figure.
• Acrylic Panels: Larger transparent panels preserve more of the source illustration and are commonly included in anniversary, birthday, and official collaboration merchandise.
• Can Badges: Fubuki appears on random and fixed badges using birthday artwork, concert visuals, hololive event designs, GAMERS imagery, and alternate outfits.
• Keychains & Charms: Acrylic keychains, mascot charms, rubber straps, and small hanging accessories frequently feature Fubuki herself or mascots such as Oruyanke and Sukonbu.
• Trading Cards: Shirakami Fubuki is a playable and collectible talent in the hololive OFFICIAL CARD GAME, appearing as both Oshi holomem and holomem cards.
• Live Start Deck: A dedicated Shirakami Fubuki Live Start Deck was released on April 24, 2026, giving collectors and players a fixed card product centered directly on her.
• Card Sleeves: COVER has released official hololive OFFICIAL CARD GAME sleeves featuring Shirakami Fubuki artwork, allowing collectors to build a complete Fubuki-themed card setup.
• Music CDs & Albums: Music-focused collectors can explore physical releases connected to Fubuki’s original songs, covers, group projects, and first album, FBKINGDOM “Blessing”.
• Concert Merchandise: Fubuki’s first solo concert, FBKINGDOM “ANTHEM,” generated concert-focused artwork and merchandise connected to her developing identity as a virtual idol and singer.
• Birthday Merchandise: COVER regularly releases official made-to-order birthday collections containing new Fubuki artwork and character goods. Birthday merchandise has been documented across multiple years, including 2021 through 2025.
• Anniversary Goods: Fubuki’s debut anniversaries generate limited sets, newly illustrated goods, acrylic products, fabric items, and collector bonuses. Official releases include her 4th, 6th, and 8th Anniversary collections.
• Apparel & Fashion Goods: T-shirts, hoodies, caps, bags, and accessories may use either full Fubuki artwork or subtler fox, corn, mascot, and FBKINGDOM motifs.
• Gaming Accessories: Fubuki’s strong gaming identity has led to official hardware collaborations. In 2026, hololive announced an iRocks collaboration covering a keyboard and ergonomic gaming chair.

Hot Shirakami Fubuki concepts and themes

Fubuki merchandise regularly returns to several visual identities, relationships, mascots, and performance themes that are closely connected to her activities:

• White Fox Theme: Fubuki’s white hair, fox ears, tail, blue-and-white palette, and playful “kon” identity form the foundation of her default merchandise design. Her official profile explicitly describes her as a white-haired animal-eared otaku fox.
• Original Outfit: Her familiar blue, white, and black costume remains the most recognizable figure design and appears on Nendoroid, figma, POP UP PARADE, plush, acrylic, and card products.
• Parade Dress Outfit: Her formal parade-style costume is a newer major figure theme, represented through Good Smile’s 2026 Nendoroid and related character artwork.
• Casual Date Style: The 1/7 Date Style figure presents Fubuki in a softer everyday outfit and is visually paired with Ookami Mio’s Date Style project.
• hololive GAMERS: Fubuki is officially part of hololive GAMERS alongside Ookami Mio, Nekomata Okayu, and Inugami Korone. GAMERS group goods, figures, badges, cards, and event items are therefore a natural collecting theme.
• Fubuki & Ookami Mio: Fubuki and Mio are one of her strongest recurring merchandise pairings. In 2026, COVER launched the “White Fox × Black Wolf” anniversary collaboration specifically around the two talents.
• FAMS / OKFAMS: Official profile material identifies FAMS as Fubuki, Nakiri Ayame, Ookami Mio, and Oozora Subaru, with Okayu and Korone joining in OKFAMS. Group artwork and event goods can therefore form a broader Fubuki-centered collector display.
• NYANGUCORN: Fubuki and Nekomata Okayu appear together in the official NYANGUCORN unit, which has received dedicated merchandise.
• Sukonbu: Fubuki’s official fan name is Sukonbu, and mascot-like Sukonbu representations appear as figure accessories and fan-themed merchandise.
• Oruyanke: The bamboo shoot with fox ears is one of Fubuki’s official mascots and appears with both her Nendoroid and figma.
• Fubu-chun: One of the GAMERS bird mascots, Fubu-chun is included with Fubuki’s Nendoroid and appears across related character humor and goods.
• Miteiru: The staring mascot has become another recognizable Fubuki character element and is included as an accessory with the Parade Dress Nendoroid.
• Kurokami Fubuki: Fubuki’s official profile describes Kurokami Fubuki as another existence closely connected to her but with a different personality and speech style. Artwork involving Kurokami provides a darker alternative to normal Fubuki displays.
• Gaming Theme: Handheld-game accessories, gaming collaborations, desk goods, and esports-style designs reflect Fubuki’s long association with game streams. Max Factory’s figma even includes a portable game device.
• Tea Motif: Fubuki’s official profile mentions green tea, black tea, and orange juice among her favorite stream drinks; tea accessories have also appeared with her Nendoroids.
• Idol & Concert Theme: Solo-concert costumes, music artwork, microphones, stage visuals, and FBKINGDOM branding appeal to collectors who focus on Fubuki’s music career rather than only her gaming persona.
• FBKINGDOM: The branding around Fubuki’s first album and solo concert provides a recognizable collector theme for music, apparel, stage goods, and commemorative items.
• Birthday Artwork: Annual birthday merchandise regularly introduces new commissioned illustrations and costumes, making each year a distinct collecting wave.
• Anniversary Artwork: Debut anniversaries provide another recurring merchandise cycle, often with visuals and products separate from birthday releases.
• hololive Expo & Fes: Fubuki appears across major hololive production events, enabling collectors to build event-specific displays around concert costumes, official art, cards, badges, and group goods.
• Seasonal Collaborations: Summer, tea, travel, café, New Year, Halloween, and other seasonal concepts periodically provide alternative outfits outside Fubuki’s default character model. Her official news feed continues to feature current collaboration campaigns in 2026.

Popular manufacturers

• Good Smile Company: One of the most important manufacturers for Shirakami Fubuki figure collectors. Its lineup includes Nendoroid Shirakami Fubuki, the Parade Dress Outfit Ver., POP UP PARADE, HELLO! GOOD SMILE, Nendoroid Plus acrylic products, and the Date Style scale-figure project.
• Max Factory: Manufacturer of figma Shirakami Fubuki, an approximately 145 mm articulated figure featuring character-specific accessories such as Sukonbu, Oruyanke, and a portable game device.
• Bandai Spirits / Banpresto: Produces more accessible Japanese prize figures, including Shirakami Fubuki in the hololive IF -Relax time- line.
• FuRyu: Expands Fubuki into Japanese amusement-prize formats such as plushies, mini mascots, and the newer hololive Noodle Stopper Figure program.
• COVER Corporation: As the company behind hololive production, COVER operates Fubuki’s official merchandise ecosystem, including hololive friends plushies, birthday goods, anniversary releases, trading cards, official card accessories, concert goods, and collaboration products.

Because Fubuki merchandise can come directly from COVER or through licensed manufacturing partners, collectors should verify both the official hololive copyright and the actual product manufacturer. A Good Smile figure, Bandai Spirits prize figure, FuRyu plush, and COVER birthday acrylic may all be authentic products while using completely different materials, packaging, and distribution methods.

Quality & craftsmanship

Shirakami Fubuki merchandise ranges from affordable acrylic goods and arcade prizes to articulated figures and premium scale releases, so quality should be judged according to the product format rather than one universal standard.

• Fox-Ear Sculpting: Fubuki’s animal ears are one of her most important silhouette features. Figure makers must balance their shape and angle with her hair and head accessories so the character remains immediately recognizable.
• Tail Engineering: Her large fluffy tail can affect both display space and figure balance. Articulated figures may use a movable tail, while fixed figures sculpt the tail as part of the overall pose.
• Hair Sculpting: Fubuki’s white hair, blue accents, ponytail elements, and layered side strands require clean separation and controlled volume on figures.
• Color Accuracy: White hair, blue highlights, fox ears, skin tone, and blue-black costume elements are central to the visual identity of her default design.
• Expression Accuracy: Fubuki figures often emphasize cheerful, playful, surprised, or otaku-focused expressions rather than only a neutral anime face. Both her Nendoroid and figma provide several mood-specific face options.
• Character-Specific Accessories: Good Fubuki figures include objects tied directly to her streams and fan culture—Oruyanke, Sukonbu, Fubu-chun, Miteiru, tea, gaming devices, glasses, and fox-ear variants—rather than generic props.
• figma Articulation: Max Factory’s poseable figure uses multiple joints and a dedicated stand so collectors can recreate gaming, greeting, concert, and mascot-interaction poses.
• Nendoroid Engineering: The compact body uses interchangeable faces, articulated sections, optional props, and a display stand while preserving Fubuki’s fox silhouette at approximately 100 mm.
• Scale Figure Detailing: Larger 1/7 products provide more room for fabric folds, shoes, hair strands, small accessories, subtle paint gradients, and natural body proportions.
• POP UP PARADE Construction: The approximately 170 mm Fubuki release uses painted ABS and PVC with a dedicated stand, emphasizing an easy-to-display fixed pose rather than articulation.
• Prize Figure Value: Banpresto and FuRyu products generally use simpler bases and fewer interchangeable components than premium figures while offering larger character displays at a more accessible collector tier.
• Plush Embroidery: Fubuki plushies depend strongly on balanced eye placement, recognizable fox ears, hair embroidery, costume-color accuracy, and a well-shaped tail.
• Mascot Simplification: hololive friends and other chibi plush formats intentionally simplify her proportions, so character recognition depends more heavily on color placement, ears, hair, and costume motifs.
• Acrylic Printing: Acrylic stands should reproduce the official illustration sharply with accurate color, clean edges, secure base slots, and minimal scratching or clouding.
• Card Printing: hOCG products may use standard, foil, parallel, or premium card treatments. Collectors should check card number, rarity, condition, and whether the card comes from a booster, Starter Deck, promo campaign, or tournament release.
• Made-to-Order Goods: Birthday and anniversary merchandise may have narrow order windows, so complete packaging and included bonuses become more important once a release is no longer available from the official shop.
• Packaging Condition: Box wear, crushed corners, scratched plastic windows, faded printing, opened seals, and missing bonus parts can affect collector satisfaction even when the figure or acrylic itself remains intact.
• Rerelease Identification: Popular products may receive additional production runs. Fubuki’s original Nendoroid, for example, has both an original 2022 release and a 2023 rerelease.
• Hand-Finished Paint: Good Smile and Max Factory state that paintwork is partially completed by hand on their figure products, so minor variations between authentic units can occur.
• Authenticity Checks: Buyers should verify COVER copyright information, official manufacturer branding, product name, JAN code where available, packaging art, included parts, release information, and seller source when purchasing expensive or discontinued Fubuki goods.

Japan Figure offers collectors worldwide access to authentic Japanese Shirakami Fubuki merchandise sourced directly from Japan. Explore Nendoroids, figma figures, scale and prize figures, plushies, acrylic stands, hololive OFFICIAL CARD GAME products, concert collectibles, birthday and anniversary goods, gaming collaborations, limited editions, and Japan-exclusive releases when available, with the collection updated as new hololive products and rereleases appear. Whether you are building a Fubuki-focused shelf, collecting hololive GAMERS, pairing the White Fox with Ookami Mio, or searching for a specific mascot, costume, figure, or card, shop Shirakami Fubuki collectibles at Japan Figure to discover official Japanese VTuber merchandise for your collection.