Mofusand: Discover the kawaii cat character, merch, and more

Mofusand has taken the world by storm with its irresistibly cute, chubby cats dressed in funny costumes and cozy moods. Born from the imagination of Japanese illustrator Juno, this kawaii cat series captures everything people love about Japan’s playful and heartwarming art. From plush toys and keychains to collectible figures, Mofusand has become a must-have name for fans of adorable Japanese characters.

Whether you’re new to this charming universe or a long-time fan, you’re about to discover why these fluffy cats have captured so many hearts. Read on at Japan Figure to explore the full world of Mofusand and find your next favorite collectible!

Table of Contents ▼

1. What is Mofusand?
2. Why is the Mofusand cat loved worldwide?
3. Top 10 must-have Mofusand collectibles you’ll adore
FAQs - Common questions about Mofusand

1. What is Mofusand?

Mofusand is a beloved Japanese character brand that has captured the hearts of fans with its irresistibly cute cats dressed in whimsical costumes. Created by illustrator Juno (ぢゅの), Mofusand’s world celebrates the humor and charm of cats through unique and heart-warming designs. Whether they’re wrapped in shark suits, cozy hoodies, or quirky fruit hats, each Mofusand cat expresses personality and emotion in the most adorable way possible.

The name “Mofusand” is derived from the Japanese onomatopoeia “mofu mofu” (モフモフ), which means soft, fluffy, or cuddly. It perfectly captures the comforting, cozy feel that defines the character designs. The “sand” part is a playful, nonsensical ending often used by the artist to add a whimsical tone. Together, Mofusand represents a universe filled with fluffy, expressive cats that bring warmth and laughter to everyday life.

The concept of Mofusand was born when Juno began sharing her cat illustrations on social media in 2017. Her digital sketches, depicting cats humorously squished into shark suits or bundled in desserts, quickly went viral across Japanese and international audiences. As the popularity of character merchandise continues to grow, some rare collectibles even rival the most expensive anime figure in terms of collector demand and value.

Mofusand’s design style stands out for its pastel color palette, round shapes, and expressive eyes. Each artwork captures the everyday silliness and affection cats bring, with a uniquely Japanese kawaii aesthetic. The brand doesn’t focus on one main character; instead, it offers a whole family of cats, each with different poses, costumes, and moods.

2. Why is the Mofusand cat loved worldwide?

The Mofusand cat has become a worldwide kawaii sensation thanks to its perfect mix of humor, cuteness, and creativity. What started as a small series of digital illustrations by Juno has grown into a global brand with millions of fans, countless merchandise lines, and even collaborations with iconic names like Sanrio and Uniqlo. But what exactly makes the Mofusand cats so irresistibly popular? Let’s explore the main reasons behind their success.

Whimsical and relatable design: The Mofusand cat has chubby, expressive faces and appears in funny, everyday scenes like wearing shark suits or desserts, making them instantly lovable.
Universal kawaii appeal: With soft colors and rounded shapes, Mofusand captures the heart of Japanese kawaii culture that fans of all ages around the world adore.
Emotion-driven art: Each cat tells a small, wordless story that feels warm and real, showing different moods such as shyness, playfulness, or pride.
High-quality collectibles: From Mofusand plush toys to keychains and figures, each product is crafted with detailed design and soft textures that attract both children and adult collectors. To protect your collection, it’s important to avoid bootleg anime figures and always choose officially licensed Mofusand products from trusted retailers.
Viral social media presence: The brand gained global fame through Juno’s charming cat illustrations, which spread quickly on Twitter, Instagram, and LINE.
Creative collaborations: Crossovers like Mofusand Sanrio and Sonny Angel Mofusand figures keep fans excited with new themed collections that mix cuteness and creativity.
Comfort and positivity: The cozy and fluffy look of Mofusand cats brings calmness and happiness to fans, offering a small moment of joy in everyday life.

3. Top 10 must-have Mofusand collectibles you’ll adore

If you’re a fan of Japanese character goods, you’ll love how the Mofusand universe has expanded into creative, high-quality collectibles. Each item perfectly captures the charm of the fluffy cats while adding fun, function, or style to your daily life. These items also fit neatly into common types of anime figures such as mini figures, plush hybrids, blind-box toys, and collaboration collectibles, making them appealing to both new and experienced collectors.

Bandai Pitacot Mofusand Candy Toy Box
Jigsaw Puzzle Mofusand Shark
Bandai Mofusand Chara Magnets Shokugan Gum
Sun Arrow Mofusand Potetama Gray Crocodile Cat Plush Toy
Rowtashii Noise Mofamofy Mofusand Hachinyan
Sonny Angel Mofusand Mini Figure
Kitan Club Mofusand Sanrio Character Narikiri Figure Set
Mofusand Kiramekko Set Fluffy Kittens Plush Keychain
Mofusand Posture Pal Shark Meow
Ensky Mofusand Magnet Collection Gum

3.1 Bandai Pitacot Mofusand Candy Toy Box

The Bandai Pitacot Mofusand Candy Toy Box combines sweetness and surprise. Each box includes a small Mofusand figure along with candy, making it a fun treat for collectors and fans of cute blind-box toys. Every design features cats in playful costumes, making each unboxing an exciting experience.

Best for: Fans who enjoy collectible surprises and capsule toys
Material: Mini plastic figure with candy treat
Highlight: Includes various cat poses and costumes to discover
Ideal use: Collecting, trading, or gifting to kawaii lovers

Buy Bandai Pitacot Mofusand Candy Toy Box now

3.2 Jigsaw Puzzle Mofusand Shark

The Mofusand Shark Jigsaw Puzzle turns the famous “Shark Meow” illustration into a relaxing activity and display piece. It features a Mofusand cat dressed as a shark, capturing both humor and softness in one design. Once completed, it makes the perfect wall decoration for your home or office.

Best for: Puzzle fans and Mofusand art collectors
Material: High-quality cardboard pieces
Highlight: Features the popular “Shark Meow” illustration
Ideal use: Relaxation, room decoration, or thoughtful gifts

3.3 Bandai Mofusand Chara Magnets Shokugan Gum

This adorable collectible combines candy fun with everyday functionality. The Mofusand Chara Magnets Shokugan Gum includes a magnet of the Mofusand cat along with a piece of gum. Each magnet showcases a different costume, from cats dressed as food to animals, and adds a touch of cuteness to any fridge or workspace.

Best for: Fans who love small, affordable collectibles
Material: PVC magnet with printed Mofusand design
Highlight: Comes with random characters in each pack
Ideal use: Home décor, lockers, or office display

Shop Bandai Mofusand Chara Magnets Box Japan (Shokugan Gum) today

3.4 Sun Arrow Mofusand Potetama Gray Crocodile Cat Plush Toy

The Sun Arrow Mofusand Potetama Gray Crocodile Cat Plush Toy is a must-have for fans who love soft and cuddly collectibles. This plush features a Mofusand cat wearing a cute crocodile hood, combining humor with top-quality craftsmanship. It’s perfect for snuggling, displaying, or collecting.

Best for: Plush toy enthusiasts and kawaii collectors
Material: Soft, high-quality polyester fabric
Highlight: Features detailed stitching and expressive cat design
Ideal use: Bedside décor, display shelves, or cozy gifts

3.5 Rowtashii Noise Mofamofy Mofusand Hachinyan

The Rowtashii Noise Mofamofy Mofusand Hachinyan is one of the most unique and rare items in the Mofusand lineup. This plush features the adorable Hachinyan character with soft pastel colors and an irresistibly fluffy texture. Its relaxed expression perfectly captures the charm of Mofusand’s cozy, laid-back style.

Best for: Fans who love soft, premium plush toys
Material: Ultra-plush polyester with embroidered details
Highlight: Features Hachinyan’s gentle design and pastel color scheme
Ideal use: Collecting, hugging, or decorating your kawaii space

3.6 Sonny Angel Mofusand Mini Figure

The Sonny Angel Mofusand Mini Figure is a delightful collaboration between two beloved Japanese brands, Sonny Angel and Mofusand. Each mini figure showcases a Sonny Angel doll dressed as one of Juno’s adorable Mofusand cats. With multiple variations and mystery packaging, this collectible brings extra excitement to every unboxing.

Best for: Fans of blind-box figures and crossover collectibles
Material: High-quality PVC mini figure
Highlight: Collaboration between Sonny Angel and Mofusand
Ideal use: Desk display, gifting, or building a themed collection

Add Sonny Angel Mofusand Mini Figure - 1 Random Box to cart

3.7 Kitan Club Mofusand Sanrio Character Narikiri Figure Set

The Kitan Club Mofusand Sanrio Character Narikiri Figure Set blends the cuteness of Sanrio’s iconic characters with the fluffiness of Mofusand cats. Each miniature figure features a cat dressed as Hello Kitty, My Melody, or Cinnamoroll, creating a perfect harmony of two beloved kawaii worlds. This set is ideal for collectors who enjoy charming crossovers.

Best for: Fans of Sanrio and Mofusand collaborations
Material: Painted PVC mini figures
Highlight: Includes multiple characters in adorable cosplay designs
Ideal use: Displaying, photographing, or gifting to Sanrio fans

3.8 Mofusand Kiramekko Set Fluffy Kittens Plush Keychain

The Mofusand Kiramekko Set Fluffy Kittens Plush Keychain brings together adorable mini plush cats with sparkly details. Each keychain features a tiny Mofusand cat dressed in glittery outfits and fluffy textures that shimmer under the light. Compact yet full of charm, this set is a must-have for fans who love kawaii accessories.

Best for: Everyday carry or decorating bags and keyrings
Material: Soft plush fabric with metallic accents
Highlight: Features shiny, fluffy designs of popular Mofusand cats
Ideal use: Accessory for bags, phones, or collector display

3.9 Mofusand Posture Pal Shark Meow

The Mofusand Posture Pal Shark Meow is both adorable and functional. This item features a Mofusand cat in a shark costume designed to gently hold your smartphone or small items upright. It combines Mofusand’s signature humor with practical use, making it a fan favorite among collectors and desk accessory lovers.

Best for: Desk or workspace organization
Material: Soft plush with supportive filling
Highlight: Doubles as a phone stand or posture helper
Ideal use: Display, phone support, or stress relief companion

3.10 Ensky Mofusand Magnet Collection Gum

The Ensky Mofusand Magnet Collection Gum is a fun collectible that includes cute Mofusand cat magnets paired with a sweet gum treat. Each pack features different cat designs inspired by Juno’s illustrations, making it exciting to collect and trade with friends. The magnets are perfect for decorating your fridge, whiteboard, or locker.

Best for: Fans who enjoy small collectibles and Japanese snacks
Material: PVC magnets with colorful prints
Highlight: Includes collectible magnet and gum in every box
Ideal use: Decoration, collection, or gifting

In conclusion, Mofusand continues to capture hearts worldwide with its blend of humor, warmth, and irresistible kawaii charm. From the soft Mofusand plush to the playful keychains and figures, each item reflects the creativity and comfort that make this cat brand so special. Whether you’re collecting for fun, decorating your space, or gifting someone who loves Japanese culture, Mofusand brings a little joy to every moment.

FAQs - Common questions about Mofusand

Before you start collecting, here are some of the most common questions fans ask about Mofusand. These quick answers will help you understand where to find official products and learn more about this adorable cat brand loved worldwide.

Where is Mofusand Gacha?

Where is Mofusand Gacha? ▾

You can find Mofusand Gacha machines mainly in Japan, located in arcades, shopping centers, and stores like Don Quijote or Animate. Some international specialty retailers also import Gacha capsules for collectors abroad. Each capsule includes a random Mofusand figure or keychain, making it fun to collect them all.

Where to buy mofusand?

Where to buy mofusand? ▾

You can buy Mofusand merchandise online from trusted stores such as Japan Figure, which ships worldwide. Japan Figure offers a wide range of official collectibles, including Mofusand plush, keychains, and figures directly from Japan. It’s the best place to find authentic products and new releases safely delivered to your door.

Is Mofusand only in Japan?

Is Mofusand only in Japan? ▾

While Mofusand started in Japan, its popularity has spread across the globe. Many official retailers and online shops now offer international shipping, allowing fans in the US, UK, Canada, and Australia to collect Mofusand items. The brand’s universal appeal makes it a true global kawaii icon.

Is Mofusand a real cat?

Is Mofusand a real cat? ▾

No, Mofusand is not based on a real cat. It is a fictional character created by Japanese illustrator Juno, who designed the chubby, fluffy cats that express human-like emotions. Each design reflects the charm and humor of real cats while staying true to the fantasy and cuteness of Japanese art.

Is Mofusand an official brand?

Is Mofusand an official brand? ▾

Yes, Mofusand is an official Japanese character brand created by artist Juno. It collaborates with major companies such as Bandai, Sanrio, Ensky, and Kitan Club to produce licensed merchandise. All official products are marked with the Mofusand logo, ensuring authenticity and premium quality for collectors.

Rikuya Takamine

Rikuya Takamine has been writing about Japanese pop culture for over seven years. With a background in media and communications, he covers major TCG releases and collectible figure launches with accuracy and excitement for leading Japanese pop culture platforms.

View articles by Rikuya Takamine